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Variables for Follow Ups

Wondering what variables you can use in automated email/SMS follow ups? We've thought of everything so you can craft the perfect message.

V
Written by Victor Fteha
Updated over 2 months ago

You can use the following placeholder variables to personalize your automated follow up messages.

Important:


All variables must be enclosed in single curly brackets. For example, to reference the business_name you must type {business_name}.

These will be replaced with the deal's information in the email subject line, email body, and SMS message.

Variable

Description

Example

{deal_id}

Unique identifier for the deal

12847

{deal_uuid}

UUID identifier for the deal

rec19g6wlw9hzlxw

{deal_url}

URL of the deal in MCA Pilot

{business_name}

Name of the business/company

Atlas Corporation

{business_email}

Primary email address for the business

{business_phone}

Primary phone number for the business

(555) 123-4567

{owner_first_name}

First name of the first owner

John

{owner_last_name}

Last name of the first owner

Galt

{owner_email}

Email address of the first owner

{owner_phone}

Phone number of the first owner

(555) 987-6543

{originator_first_name}

First name of the deal's first originator

Hank

{originator_last_name}

Last name of the deal's first originator

Rearden

{originator_email}

Email address of the deal's first originator

{originator_phone}

Phone number of the deal's first originator

(917) 283-2821

{all_offers_all_details}

Formatted list of all funding offers available

[See below]

{selected_offers_all_details}

Formatted list of selected offers

[See below]

{highest_offer_all_details}

Formatted details of the offer with the highest funding amount

[See below]

{highest_offer_funding_amount}

Dollar amount of the highest offer (formatted with commas, no decimals)

$100,000

{docs_check_summary}

Summary of whether documentation is complete

Missing 2 of 4 required documents

{missing_docs}

List of document items that are missing

- Funding Application

- June 2025 Bank Statement

{missing_docs_upload_url}

URL for merchant to upload missing documents (files will be added to deal's Other Docs field)

Formatting for offers via email:

Offer 1:
- Funding Amount: $50,000
- Term Length: 24 months
- Payment: $2,200.00 monthly
​
Offer 2:
- Funding Amount: $75,000
- Term Length: 36 months
- Payment: $2,083.33 monthly

Formatting for offers via SMS:

Offer 1: $50,000, 12 months, $5,200 weekly

Offer 2: $75,000, 18 months, $6,800 bi-weekly

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